The clock rings, the numbers rotate, and without realizing it, 2015 has become the past, and the door to 2016 has opened. How will Chinese hardware companies, which have experienced various twists and turns and joys in the past, continue to compete in order to smoothly overcome various difficulties in the Year of the Tiger? This has become a question that many hardware enterprise leaders hope to understand. Perhaps only by summarizing the past can we grasp the future. Here, the author will provide you with a detailed interpretation of the hardware industry in 2015.

The latest research report on the hardware industry in 2015 focuses on the most popular and representative product areas such as manual tools, pneumatic tools, and bathroom hardware. Starting from the perspectives of which brand and product are the most popular this year, hardware dealers are most concerned about information, and user purchasing behavior, it comprehensively analyzes the market characteristics of the hardware industry in 2015.

What is the brand that leaves the deepest impression on consumers in a market with numerous brands? When it comes to a certain product, which brand does the consumer think of first—— The brand mention rate reflects the representativeness of the brand for the product, which can intuitively understand the depth of brand recognition by consumers. The distribution of brands often reflects the brand competition situation in a specific product field.

The survey results show that there are certain differences in the concentration of brands that consumers first mention in different brand fields.

There is a certain gap between the leading brands in these fields and the brands behind 2-4, but this gap is not as large as the gap between highly advantageous brands and subsequent brands. Moreover, a considerable number of brands participate in market segmentation with similar market share. Leading brands have certain advantages, but they are not unattainable.

In the nearly 30 years since the opening up of the Chinese market, multinational enterprises entering China have increasingly realized that localization of brand marketing is necessary in China, but it is also a challenge. For direct selling enterprises, the local strategy of brand marketing is also a winning weapon to consolidate their brand position.

For all hardware product brands, the Chinese market is undoubtedly an attractive cake. Whoever can firmly hold the throne of the first brand will be able to capture a huge market share.